Is Wrangler a Good Brand? Honest Review of Wrangler Jeans & Apparel

Coding Rhodes Follow Jun 07, 2025 · 8 mins read

Article Summary

Wrangler is a well-known American brand famous for its jeans and western-style clothing. While many people recognize Wrangler for its affordable prices and classic designs, recent customer reviews highlight concerns about quality and customer service. This guide explores Wrangler’s strengths and weaknesses, sustainability efforts, and whether it’s the right choice for you.

What is Wrangler? A Brief Introduction

The History of Wrangler

Wrangler was founded in 1947 and quickly became a staple in American fashion, especially for people who love denim and western wear. The brand is owned by Kontoor Brands and is headquartered in the United States. Wrangler’s reputation grew thanks to its durable jeans, cowboy culture, and practical clothing.

Wrangler’s Product Range

Jeans (men, women, kids)
Shirts (casual, western, workwear)
Jackets and outerwear
Shorts and skirts
Accessories (belts, hats, etc.)

Wrangler products are available in stores across the USA and online, making them easy to find for most shoppers.

Is Wrangler a Good Brand? Key Factors to Consider

1. Quality of Wrangler Products

Jeans and Apparel Durability

Close-up view of Wrangler jeans stitching and denim fabric texture showing quality details

Wrangler built its name on tough, long-lasting jeans. However, many recent buyers have reported issues with durability. Some customers say that the quality of denim has declined, with jeans ripping or wearing out faster than expected. Others mention problems like thin fabric, poor stitching, and belt loops tearing off easily.

“Every pair of Wrangler jeans I’ve purchased in last 10 years has had the belt loops on each side of the middle simply rip off… I found the solution: I’m not buying anything Wrangler any more!”

Fit and Comfort

Fit is a big concern for many Wrangler shoppers. Some reviews state that Wrangler’s sizing has become inconsistent, with jeans running smaller or larger than expected. This can make online shopping risky, as you may need to return or exchange items that don’t fit.

Materials Used

Wrangler uses a mix of regular and organic cotton in its products. The brand has started to include lower-impact materials like organic cotton, which is a positive step for sustainability.

2. Customer Service and Shopping Experience

Online Shopping

Many customers report negative experiences with Wrangler’s online store. Common complaints include:

Slow shipping or lost packages
Difficulties with returns and refunds
Poor communication from customer service

“I waited a month for this package just for it to say delivered at 4:30am and yet I have received nothing… upon emailing and texting off their website I have gotten NO help”.

Returns and Refunds

Wrangler charges return fees, and some customers say it takes weeks to process refunds. This can be frustrating if you receive the wrong size or a defective product.

3. Value for Money

Wrangler is known for affordable prices, especially compared to premium denim brands. If you’re looking for budget-friendly jeans or western wear, Wrangler offers competitive pricing. However, you may be trading off some quality and customer service for the lower cost.

4. Sustainability and Ethics

Wrangler is making progress in sustainability by using some organic cotton and focusing on reducing its environmental impact. However, the brand still has room to improve in areas like workers’ rights and animal welfare.

Planet rating: “Good” (uses some lower-impact materials)
People rating: “Not Good Enough” (needs better worker policies)
Animals rating: “It’s a Start” (some animal welfare policies)

5. Brand Reputation and Customer Reviews

While Wrangler has a long history and is trusted by many for its classic styles, recent customer feedback is mixed. The brand has a low rating (1.3 stars out of 5) on some review sites, mainly due to quality and customer service issues.

Wrangler Jeans: Detailed Review

Person wearing Wrangler jeans outdoors, showcasing classic American western style and comfort

Types of Wrangler Jeans

Cowboy Cut (13MWZ): Classic western style, popular among ranchers and rodeo fans
Regular Fit: Everyday jeans for casual wear
Slim Fit: Modern, tailored look
Relaxed Fit: Extra room for comfort
Bootcut: Fits over boots, ideal for western wear

Pros of Wrangler Jeans

Affordable prices
Widely available in stores and online
Classic American style
Some sustainable materials used

Cons of Wrangler Jeans

Reports of declining quality (thinner fabric, poor stitching)
Inconsistent sizing
Difficult return process and slow refunds
Customer service issues

Real Customer Experiences: What You Need to Know

Positive Experiences

Some long-time Wrangler fans still appreciate the brand’s classic look and affordable prices. Wrangler jeans are often chosen for outdoor work, ranch life, and casual wear.

Negative Experiences

Many customers have noticed a decline in quality and customer support. Complaints include:

Jeans wearing out quickly
Poor fit and sizing
Difficulties with returns and refunds
Lack of helpful customer service

Wrangler vs. Other Jeans Brands

Feature	Wrangler	Levi’s	Lee
Price Range	Low to Mid	Mid to High	Low to Mid
Quality	Mixed (declining)	Consistent	Mixed
Fit Options	Many	Many	Many
Sustainability	Improving	Strong	Improving
Customer Service	Poor (recent)	Mixed	Mixed
Style	Western, Classic	Modern, Classic	Classic, Basic

Sustainability: How Green is Wrangler?

Materials and Production

Wrangler uses some organic cotton and is working to reduce its environmental footprint. However, the brand still makes most of its products in countries with lower labor standards, which raises questions about workers’ rights.

Animal Welfare

Wrangler has started to address animal welfare, but there’s more work to do. Most of its products are cotton-based, so animal welfare is less of a concern than with leather-heavy brands.

Tips for Buying Wrangler Products

How to Get the Right Fit

Check size charts carefully before ordering
Read recent customer reviews for sizing advice
Try on in-store if possible

How to Avoid Return Hassles

Buy from reputable stores with easy return policies
Keep all packaging in case you need to return items
Contact customer service right away if there’s a problem

How to Find Sustainable Wrangler Products

Look for items labeled as using organic cotton
Check the product description for sustainability information

Frequently Asked Questions About Wrangler

Is Wrangler a good brand for jeans?

Wrangler is a classic American jeans brand with affordable prices and a wide range of styles. However, recent customer reviews suggest that quality and customer service have declined.

Are Wrangler jeans true to size?

Sizing can be inconsistent. Some customers find Wrangler jeans run smaller or larger than expected, so check the size chart and reviews before buying.

Does Wrangler offer sustainable products?

Wrangler uses some organic cotton and is working to improve sustainability, but there’s still room for progress.

Is Wrangler good for workwear?

Wrangler jeans are popular for outdoor and ranch work, but some customers report that newer products may not be as durable as before.

Should You Buy Wrangler? Final Thoughts

If you want affordable, classic American jeans or western wear, Wrangler is still a popular choice. The brand’s styles are timeless and prices are budget-friendly. However, you should be aware of recent quality and customer service issues, especially if you plan to shop online.

Wrangler may be a good option if:

You need budget-friendly jeans for casual or work use
You like classic western style
You can try items on in-store to check fit

Wrangler may not be the best choice if:

You want premium quality denim that lasts many years
You need reliable customer service and easy returns
You are looking for the most ethical or sustainable brand

How to Make the Best Decision

Read recent customer reviews before buying
Compare Wrangler with other brands like Levi’s and Lee
Consider your priorities: price, quality, style, sustainability, and customer service

Conclusion

Wrangler is a legendary name in American denim, but the brand has changed over the years. While it still offers affordable prices and classic styles, many customers are disappointed with the current quality and service. If you’re looking for a cheap, classic pair of jeans and don’t mind taking some risks with sizing or returns, Wrangler could work for you. For those who want premium quality or top-notch service, you may want to consider other options.