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Is Rare Beauty Worth It? Honest reviews may surprise you

Coding Rhodes Coding Rhodes Follow May 26, 2025 · 5 mins read
Is Rare Beauty Worth It? Honest reviews may surprise you
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Wondering if Rare Beauty is worth your money? You’re not alone. With thousands of beauty fans raving about Selena Gomez’s cosmetic line, it’s easy to be curious.

This detailed review answers the real question: Is Rare Beauty worth it? We’ll explore product quality, how it compares to other brands, honest user reviews, and pricing to help you decide if it’s the right choice for your beauty routine.

What is Rare Beauty?

Brand Overview

Rare Beauty is a cosmetics brand founded by Selena Gomez in 2020 with a mission to break down unrealistic standards of perfection. The brand is known for its inclusive shade ranges, lightweight formulas, and positive mental health messaging.

Product Categories

  • Foundations & Tinted Moisturizers
  • Liquid Blushes
  • Lipsticks & Lip Balms
  • Highlighters
  • Setting Sprays
  • Eyeliners & Mascaras

Why People Are Talking About Rare Beauty

Celebrity Influence

Selena Gomez’s global popularity brought immediate attention to the brand. Her authenticity and openness about mental health helped it stand out.

Viral Products

Certain products like the Soft Pinch Liquid Blush and Positive Light Liquid Luminizer have gone viral on TikTok and YouTube.

Are Rare Beauty Products High-Quality?

Ingredients & Formulation

Rare Beauty emphasizes clean, cruelty-free, and vegan-friendly formulas. Key features include:

  • Lightweight, breathable textures
  • Hydrating and skin-friendly ingredients
  • Long-lasting color payoff

Packaging and Aesthetics

The packaging is minimalist yet functional, with accessibility features like sphere-shaped tops for easier grip.

Dermatologist-Tested Claims

Many products are dermatologist-tested and suitable for sensitive skin.

Product-by-Product Review

Soft Pinch Liquid Blush

Pros:

  • Extremely pigmented — a little goes a long way
  • Blends beautifully
  • Wide range of shades

Cons:

  • Can be hard to control the amount for beginners

Liquid Touch Weightless Foundation

Pros:

  • Wide shade range (48 shades)
  • Light-to-medium buildable coverage
  • Natural finish

Cons:

  • May not cover severe blemishes

Positive Light Liquid Luminizer

Pros:

  • Gives a dewy glow without glitter
  • Easy to blend

Cons:

  • May not last all day without setting spray

Perfect Strokes Matte Liquid Liner

Pros:

  • Ultra-precise brush tip
  • Long-lasting and smudge-proof

Cons:

  • May dry out if not stored upright

Kind Words Matte Lipstick

Pros:

  • Creamy texture
  • Not drying
  • Sophisticated shade options

Cons:

  • Slight transfer with wear

Price vs. Performance

Affordability

Rare Beauty is positioned in the mid-range segment, making it accessible compared to luxury brands but slightly more expensive than drugstore options.

Value for Money

Considering the formulation quality, inclusive shades, and packaging — many users report that Rare Beauty offers great value.

Rare Beauty vs. Other Makeup Brands

Rare Beauty vs. Fenty Beauty

Fenty Beauty: More focused on full-coverage, matte finishes. Rare Beauty: Lighter, more natural, radiant formulas.

Rare Beauty vs. Glossier

Glossier: Skincare-makeup hybrids, minimal coverage. Rare Beauty: More pigmentation and variety.

Rare Beauty vs. Charlotte Tilbury

Charlotte Tilbury: High-end with premium pricing. Rare Beauty: Similar glow and aesthetic, but more affordable.

What Do Beauty Experts Say?

Makeup Artists’ Opinions

Many professional MUAs appreciate Rare Beauty for its blendability, pigmentation, and skin-like finishes, especially for everyday looks.

Influencer Reviews

Beauty influencers have consistently ranked Rare Beauty products among their top choices, especially the blushes and foundations.

Real Customer Testimonials

Real users applying and wearing Rare Beauty makeup products, showing diverse skin tones and natural finishes.

“The blush lasted all day and made my skin glow.” — Megan, verified buyer

“It’s now my go-to foundation. Light, breathable, and flawless.” — Jasmine, everyday user

“I was skeptical, but Rare Beauty truly lives up to the hype.” — Priya, new customer

Before and After Results

Many users share visible results with Rare Beauty, especially with:

  • Glowing skin using the luminizer
  • Natural flush from the blush
  • Even skin tone with the foundation

(Insert your own before/after photos or embed user content from Instagram or TikTok)

Pros and Cons of Rare Beauty

Pros

  • Inclusive shade range
  • High-quality formulations
  • Aesthetic, accessible packaging
  • Reasonably priced
  • Cruelty-free and vegan

Cons

  • Some products are highly pigmented (may require practice)
  • Not full-coverage for all skin types

Final Verdict: Is Rare Beauty Worth It?

Yes — for most users, Rare Beauty offers high performance and great value. If you prefer breathable, radiant, and skin-friendly makeup, it’s definitely worth trying. While it may not be ideal for those needing full-coverage products, its everyday usability and clean formulas make it a standout in the crowded beauty market.

Where to Buy Rare Beauty

FAQs About Rare Beauty

Is Rare Beauty good for sensitive skin?

Yes. Most products are dermatologist-tested and non-comedogenic.

Is Rare Beauty cruelty-free?

Yes. It is 100% cruelty-free and vegan.

Can beginners use Rare Beauty?

Absolutely. The products are designed for easy application, though some (like the blush) may need a learning curve.

Conclusion

If you’ve been wondering, is Rare Beauty worth it? — the answer is likely yes. With celebrity credibility, thoughtful formulation, and consistent praise, Rare Beauty is more than just hype. It’s a brand that delivers on its promise of enhancing natural beauty.

Let us know your experience with Rare Beauty, or explore our full product comparisons to help guide your next beauty buy.

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Coding Rhodes
Written by Coding Rhodes Follow
Hi, I am Coding Rhodes, the author of this article, Do let me know If you have any Questions
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