Is Rare Beauty Good? What Real Users Are Saying Today

Rare Beauty by Selena Gomez has quickly become one of the most talked-about beauty brands in recent years.

But is Rare Beauty actually good? In this comprehensive guide, we break down real user reviews, explore the performance of top Rare Beauty products, and compare it to competitors like Fenty Beauty and Glossier.

Whether you’re a first-time buyer or looking to explore new makeup options, this blog provides everything you need to make an informed decision.

What is Rare Beauty?

Brand Overview

Rare Beauty was launched in 2020 by singer and actress Selena Gomez. The brand promotes self-acceptance and celebrates individuality, with a strong message against unrealistic beauty standards.

Mission and Values

• Focus on mental health and self-love
• Inclusivity across skin tones and gender identities
• Cruelty-free and vegan

Product Line

Rare Beauty’s product range includes:

• Foundation and concealers
• Liquid blushes and highlighters
• Lipsticks and lip balms
• Eyeliners and brow products
• Brushes and beauty tools

Is Rare Beauty Good? Performance Review by Category

Foundation and Concealer

Liquid Touch Weightless Foundation

• Lightweight formula, medium to buildable coverage
• Available in 48 shades
• Suitable for dry, oily, and combination skin

User Feedback: Most users love the breathable feel and natural finish. Some with very oily skin say it needs setting powder for longevity.

Liquid Touch Brightening Concealer

• Creamy and blendable
• Medium coverage
• Designed for brightening under the eyes

Pros:

• Doesn’t crease easily
• Works well with the foundation

Blushes and Highlighters

Soft Pinch Liquid Blush

• Extremely pigmented (a little goes a long way)
• Available in matte and dewy finishes

User Feedback: Praised across the board for vibrant colors and long-lasting wear. Beginners may need a light hand during application.

Positive Light Liquid Luminizer

• Buildable glow, not glittery
• Works well for all skin tones

Lip Products

Lip Soufflé Matte Cream Lipstick

• Velvety texture, semi-matte finish
• Lightweight and non-drying

With Gratitude Dewy Lip Balm

• Hydrating, sheer color
• Great for everyday wear

Eye Products

Perfect Strokes Matte Liquid Liner

• Rich black pigment, felt-tip precision
• Smudge-proof and long-wearing

Brow Harmony Pencil & Gel

• 2-in-1 pencil and gel
• Helps define and hold brows

Is Rare Beauty Worth the Price?

Rare Beauty sits in the mid-range pricing category:

• Foundation: $30
• Blush: $23
• Lipstick: $20
• Eyeliner: $19

Value Analysis

• Affordable luxury: Lower than many prestige brands
• Quality performance: Comparable to higher-end competitors
• Ethical practices: Cruelty-free and vegan often justify the price for conscious consumers

Rare Beauty vs. Competitors

Rare Beauty vs. Fenty Beauty

Feature	Rare Beauty	Fenty Beauty
Celebrity Founder	Selena Gomez	Rihanna
Price Range	Mid-range	Mid to High
Foundation Shades	48	50+
Focus	Natural, dewy finish	Matte, long-wear coverage
Best Known For	Blushes, foundation	Foundation, contour

Verdict: Rare Beauty is better for natural looks, while Fenty caters to full-coverage lovers.

Rare Beauty vs. Glossier

Feature	Rare Beauty	Glossier
Texture	More pigment, bold payoff	Sheer and minimalist
Brand Mission	Inclusivity and mental health	Skin-first, makeup second
Price	Slightly higher	Slightly lower

Verdict: Glossier is ideal for ultra-minimalists. Rare Beauty offers more color diversity and impact.

Real User Experiences

Positive Testimonials

• “The Soft Pinch blush changed my entire makeup game. It lasts all day!”
• “I have sensitive skin and Rare Beauty didn’t cause any irritation.”
• “The brand actually makes me feel seen and represented.”

Constructive Criticism

• “Blush is so pigmented it’s hard to control.”
• “Foundation can cling to dry patches if not moisturized well.”

Is Rare Beauty Clean, Inclusive, and Ethical?

Clean Ingredients

• No parabens or sulfates
• Dermatologist-tested

Inclusivity

• Wide shade range for face products
• Gender-neutral marketing and diverse ad campaigns

Ethical Standards

• Cruelty-free
• Vegan-certified

Pros and Cons of Rare Beauty

Pros

• Inclusive shade range
• Great product variety
• High pigmentation and blendability
• Vegan and cruelty-free
• Support for mental health initiatives

Cons

• Some products too pigmented for beginners
• Dewy formulas may not suit oily skin
• Limited availability outside of Sephora and Rare Beauty site

Best-Sellers You Should Try First

For Beginners:

• Positive Light Liquid Luminizer
• Lip Soufflé Matte Cream

For Makeup Lovers:

• Soft Pinch Liquid Blush
• Liquid Touch Foundation

For Natural Looks:

• Dewy Lip Balm
• Tinted Moisturizer (launching soon in many markets)

Buying Guide: Who Should Try Rare Beauty?

Ideal For:

• Fans of Selena Gomez
• People who love natural, glowy makeup
• Conscious consumers (vegan, cruelty-free)
• Makeup beginners wanting easy-to-use products

Not Ideal For:

• Matte-finish purists
• Shoppers who avoid online or Sephora-exclusive products

Final Verdict: Is Rare Beauty Good?

Yes, Rare Beauty is good—very good, in fact. With innovative formulas, bold colors, and a sincere commitment to inclusivity and mental health, it’s a beauty brand that lives up to the hype. While not every product may suit every skin type or makeup preference, the brand offers something unique in a saturated market.

If you’re looking for high-quality makeup with a message, Rare Beauty is a worthwhile investment.

Frequently Asked Questions

Is Rare Beauty good for sensitive skin?

Yes. Most users with sensitive skin report positive experiences. Always patch test first.

Is Rare Beauty good for mature skin?

Yes, especially products like the luminizer and hydrating lip balm which work well on aging skin.

Is Rare Beauty cruelty-free?

Absolutely. Rare Beauty is 100% cruelty-free and vegan.

Where can I buy Rare Beauty?

Available at Sephora, Rare Beauty’s official website, and select international retailers.

Is Rare Beauty overpriced?

No. The pricing is mid-range and offers excellent value for quality.

Conclusion

Rare Beauty succeeds at being more than just another celebrity makeup line. From high-performance products to inclusive messaging, the brand delivers a makeup experience that resonates with real users. If you’re still on the fence, start small with one of their best-sellers and decide for yourself.

Let us know your favorite Rare Beauty product or experience in the comments below.

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