Is Guess a Good Brand? Honest Review for 2025

Coding Rhodes Follow Jun 15, 2025 · 9 mins read

What is Guess?

Guess is a popular American fashion brand founded in 1981 by the Marciano brothers. The brand started with denim and quickly became known for its trendy, youthful, and adventurous style. Over the years, Guess has expanded to offer a wide range of products, including clothing, handbags, watches, shoes, and accessories for both men and women.

Guess’s Mission and Values

Guess aims to bring accessible style and luxury to everyday life. The brand focuses on:

Trendy, fashion-forward designs
Quality materials at affordable prices
Products that suit different ages and lifestyles
Making fashion fun and accessible

Guess Product Range

Guess offers a wide variety of products, including:

Handbags and purses
Clothing for men and women (jeans, tops, dresses, jackets)
Shoes and sneakers
Watches and jewelry
Fragrances and sunglasses
Accessories like wallets, belts, and hats

You can find Guess products in their own stores, department stores, and online at guess.com and other retailers.

Is Guess a Good Brand? Key Questions Answered

How is Guess’s Product Quality?

Guess is known for offering good quality at a mid-level price. Many customers say that Guess handbags, clothing, and watches are stylish and hold up well with regular use. The brand uses materials like PU (polyurethane), polyester, and cotton for handbags, and stainless steel, mineral glass, and leather for watches.

What Customers Love:

Trendy and eye-catching designs
Good selection of styles and colors
Affordable luxury feel
Items like handbags and watches last for years with minimal upkeep
Versatility for different occasions and ages

What Some Customers Dislike:

Some products use faux leather or less expensive materials
Quality can vary between items and collections
Customer service and return experiences can be inconsistent

Is Guess Worth the Price?

Guess is more affordable than luxury brands but offers a similar look and feel. Many shoppers feel the brand offers good value for the price, especially for handbags and watches that look more expensive than they are. Guess is a great option if you want to look fashionable without paying designer prices.

How is Guess’s Customer Service?

Customer service at Guess stores and online can be mixed. Some shoppers have great experiences with helpful staff, while others report slow service or issues with returns. Your experience can depend on the store location and the staff on duty.

Positive Experiences:

Friendly and knowledgeable staff in many stores
Easy returns and exchanges for most products
Helpful online support in many cases

Negative Experiences:

Occasional long waits at checkout or for assistance
Some customers feel staff can be dismissive or inattentive
Issues with returns or exchanges at some locations

Guess’s Reputation: What Do Real Customers Say?

Guess has a reputation for accessible luxury and trendy style. Many customers love the brand for its variety, durability, and value. Guess handbags, in particular, are praised for their shine, fabric quality, and minimal upkeep. The brand appeals to a wide age range, from teens to adults, and is a popular choice for those who want to look fashionable without spending a fortune.

However, some customers have had negative experiences, especially with customer service and the quality of certain items. Guess has a 1.8-star rating based on some online reviews, with only 20% of users likely to recommend the brand. This shows that while many people are satisfied, there are also customers who have not had a positive experience.

Guess’s Financial Performance and Growth

Despite some challenges, Guess continues to grow. In fiscal year 2025, Guess reported an 8% increase in net revenue, reaching $3 billion. The brand is expanding its product range and focusing on customer experience, product excellence, and global reach. Guess is working to boost its brand relevancy through celebrity and influencer collaborations, aiming to attract younger shoppers and expand its global footprint.

Comparing Guess to Other Brands

Feature	Guess	Michael Kors	Coach	Luxury Brands
Price Range	Mid	Mid-Premium	Mid-Premium	High
Quality	Good (Varies)	Good (Varies)	High	Very High
Style	Trendy, Youthful	Trendy, Modern	Classic, Timeless	Exclusive, Trendy
Durability	Good	Good	Excellent	Excellent
Prestige	Moderate	Moderate	High	High
Exclusivity	Moderate	Moderate	High	Very High

Guess is a great choice if you want trendy, stylish fashion at a reasonable price. It offers a similar look to higher-end brands but is more accessible.

Guess’s Style: Who Is It For?

Guess is perfect for you if you want:

Trendy, bold fashion that stands out
A luxury look without a high price tag
Versatile pieces for work, weekends, and special occasions
A brand that is recognized and respected in the fashion world

If you prefer classic, timeless styles or want the highest quality materials, you might prefer other brands like Coach or luxury designers.

Guess’s Materials and Craftsmanship

Guess uses a mix of materials in its products. Many handbags are made from PU, polyester, and cotton. Watches use stainless steel, mineral glass, and leather. The brand is known for its attention to design and details, but not all products use premium materials. Guess focuses on making fashion accessible, so you may find some items use faux leather or less expensive materials.

Guess’s Sustainability and Ethics

Guess is working to improve its sustainability and transparency. The brand is increasing its use of eco-friendly materials and is trying to reduce its environmental impact. However, Guess is not known as a leader in sustainable fashion, so if this is very important to you, you may want to research their latest initiatives.

Shopping at Guess: What to Expect

In-Store Experience

Stores are clean and well-organized
Modern displays highlight the latest collections
Staff are usually helpful, but experiences can vary

Online Shopping

Easy-to-use website with clear product photos and descriptions
Fast shipping and easy returns for most items
Regular online sales and promotions

Sales and Discounts

Guess often has sales, especially during holidays and at outlet stores. Signing up for their email list or rewards program can help you save money.

Guess’s Most Popular Items

Some of Guess’s best-selling and most-loved products include:

Handbags and purses (such as crossbody bags, totes, clutches)
Watches with trendy designs and bold details
Denim jeans for men and women
Dresses and tops in many styles
Shoes and sneakers for casual and dressy occasions

These items are known for their style, value, and versatility.

Guess for Men vs. Women

Guess offers strong collections for both men and women. Women’s handbags, dresses, and accessories are especially popular, but men’s jeans, shirts, and watches are also well-reviewed.

How to Get the Best Value from Guess

Shop during major sales or at outlet stores for the best prices
Join the Guess rewards program for extra perks
Check the clearance section for deals on last season’s styles
Read customer reviews before buying to find the best products

Guess’s Return Policy

Guess has a straightforward return policy. Most items can be returned within 30 days if they are unused and in original condition. Returns are easy in-store or by mail.

What Do Real Customers Say About Guess?

Many customers say Guess offers unbeatable variety, quality, affordability, and versatility. Handbags, in particular, are praised for their durability and style. Some customers mention that Guess products have been a staple in their wardrobe for years, and that the brand is a great starting point for building a collection of stylish accessories.

However, there are also negative reviews, especially about customer service and the quality of some items. Some customers feel that certain products do not meet their expectations or that returns can be difficult.

Common Complaints About Guess

While many people like Guess, some common complaints include:

Some bags or clothes feel less luxurious than expected
Issues with stitching or material on certain items
Mixed experiences with customer service

These issues are not unique to Guess and can happen with many mid-premium brands.

Is Guess Right for You?

If you want stylish, trendy fashion with a luxury feel, Guess is a great choice. The brand offers good value for the price, especially if you shop smart and look for deals. While not every product is perfect, most shoppers are happy with their purchases.

Frequently Asked Questions About Guess

Is Guess a luxury brand?

Guess is considered a mid-level or accessible luxury brand, not a true luxury brand. It offers stylish, high-quality products at a more affordable price than top luxury labels.

Does Guess use real leather?

Some Guess bags use real leather, but many use faux leather or other materials. Always check the product description for details.

Is Guess expensive?

Guess is more expensive than fast fashion but less than true luxury brands. Many shoppers feel the quality is worth the price.

Can you return Guess items easily?

Yes, Guess has a simple return process both in-store and online.

Is Guess good for gifts?

Yes, Guess products are popular gifts because of their style and recognizable branding.

Does Guess have sales?

Guess has regular sales and promotions, especially at outlet stores and online.

Final Thoughts: Should You Buy Guess?

Guess is a stylish, well-known brand that offers quality fashion for men and women. If you want modern designs, good value, and a luxury feel without the highest price, Guess is a smart choice for your wardrobe. While there are occasional issues with quality or service, most shoppers find the brand meets their needs and expectations.

If you are looking for a brand that delivers on style, value, and recognition, Guess remains a top choice in 2025.