How to Estimate Shipping Costs for Online Store: Free Calculator + Carrier Comparison (2024)

Are you running an online store and feeling lost when it comes to figuring out how much shipping will cost? Many online sellers struggle with this common challenge. Knowing your shipping costs accurately is key to happy customers and a healthy business. This guide will show you exactly how to estimate shipping costs for online store orders, including a handy free calculator and a carrier comparison to help you save money in 2024!

Why Knowing Your Shipping Costs is Super Important

Understanding shipping costs is like knowing the price of ingredients for a cake. If you don’t know the ingredient costs, you might sell your cake for too little and lose money. For your online store, accurate shipping cost estimation means you can set fair prices for your products and shipping. This prevents unexpected losses and keeps your customers happy.

If shipping is too expensive, customers might leave their carts without buying anything. If it’s too cheap, you might pay more for shipping than you charged, eating into your profits. Getting it right helps your business grow and keeps buyers coming back. It’s a vital part of running a successful e-commerce business.

Key Things That Change Shipping Costs

Many different things can change how much it costs to send a package. Thinking about these factors will help you get a better estimate. Let’s explore the main points that carriers consider when setting prices. Understanding these will give you a big advantage.

1. Package Weight: Actual vs. Dimensional Weight

When you weigh your package on a scale, that’s its actual weight. But carriers often use something called “dimensional weight” (DIM weight). They do this because big, light packages take up more space in their trucks and planes. You will pay for whichever weight is greater, the actual weight or the dimensional weight.

We’ll talk more about how to calculate dimensional weight a little later. For now, just remember that a big box full of feathers might cost more to ship than a small box full of books. Always measure both actual weight and dimensions to be safe.

2. Package Dimensions

The length, width, and height of your package are very important. Carriers need to know these numbers to figure out how much space your package will take up. Even if two packages weigh the same, the bigger one might cost more. This is exactly why dimensional weight rules exist.

Always use the smallest possible box that safely fits your item. This helps you save money on shipping. You can find many affordable packaging options at places like Uline or PackagingSupplies.com. (Affiliate Link) Using the right size box is a simple trick to cut down on costs.

3. Shipping Origin and Destination (Shipping Zones)

Where your package starts its journey (origin) and where it’s going (destination) makes a big difference. Carriers divide areas into “shipping zones” based on distance. The further your package travels, the higher the shipping zone number and typically the higher the cost. Shipping from California to New York will almost always cost more than shipping from California to Arizona.

Understanding these zones helps you price shipping accurately for customers across the country. We will dive deeper into shipping zones soon. This is a key factor especially for national shipping.

4. Carrier and Service Level

Different shipping companies like USPS, UPS, FedEx, and DHL have different prices and services. Each carrier has its own strengths and weaknesses. For example, one might be great for small, light items, while another is better for heavier packages. The speed of delivery also matters a lot.

Choosing a faster service like overnight delivery will cost more than a slower, standard ground service. You need to pick the right balance between speed and cost for your customers. We will compare popular carriers later in this guide.

5. Additional Services

Sometimes you need extra protection or proof for your packages. Services like insurance, signature confirmation, or declared value all add to the total cost. If you’re shipping valuable items, insurance is a smart choice, but it’s an added expense. Consider these extras carefully for each shipment. They can quickly add up, so only use them when necessary.

6. Packaging Cost Factors

Don’t forget the cost of the actual box, tape, bubble wrap, and any other packing materials. While these might seem small, they add up over time. Using sturdy, efficient packaging can prevent damage and save you money in the long run. Thinking about these costs helps you get a true picture of your total shipping expenses.

Understanding Dimensional Weight Calculation

Dimensional weight (often called DIM weight) is super important for shipping. Carriers use it to make sure they get paid fairly for the space a package takes up, not just its actual weight. If you send a very light but very large box, you’ll likely be charged based on its dimensional weight. This means a big box of pillows could cost more than a small box of dumbbells.

To calculate dimensional weight, you need to measure your package accurately. First, get the length, width, and height of your box in inches. Then, you multiply these three numbers together: Length x Width x Height. This gives you the cubic size of your package.

Next, you divide that cubic size by a special number called the “DIM factor” or “dimensional divisor.” This number is set by each carrier and can change. For example, UPS and FedEx often use a DIM factor around 139 for retail rates. So, the formula looks like this:

(Length x Width x Height) / DIM Factor = Dimensional Weight

Let’s say you have a box that is 12 inches long, 10 inches wide, and 8 inches high. 12 x 10 x 8 = 960 cubic inches. If the DIM factor is 139, then 960 / 139 = 6.9 pounds. Even if your package only weighs 3 pounds on a scale, you will be charged for 7 pounds (they usually round up).

Always check the latest DIM factor with your chosen carrier because it can change yearly. Knowing this calculation helps you choose the right box size to avoid paying extra. Using shipping software often calculates this for you automatically.

Flat Rate vs. Calculated Shipping

Deciding how to charge your customers for shipping is a big choice for your online store. You generally have two main options: flat rate shipping or calculated shipping. Each has its own good and bad points, and the best choice depends on what you sell and how you run your business.

Flat Rate Shipping

With flat rate shipping, you charge a single, fixed price for shipping, no matter the size or weight of the order. For example, you might charge $7 for every order, or offer “free shipping” on all orders. This is very simple for customers to understand and can encourage them to buy more.

Pros of Flat Rate Shipping:

  • Simple for Customers: They know the shipping cost right away, which can prevent abandoned carts.
  • Easy to Manage: You don’t need complex calculations for each order.
  • Marketing Tool: “Free shipping” is a powerful way to attract buyers.

Cons of Flat Rate Shipping:

  • Can Lose Money: If a customer orders something heavy or far away, your flat rate might not cover the actual cost.
  • Can Overcharge: If a customer orders something light and close, they might feel overcharged, though this is less common.
  • Less Flexible: It’s hard to adjust for different product types without having multiple flat rates.

Flat rate shipping works best if your products are similar in size and weight, or if you primarily ship to nearby areas. You might also absorb some shipping costs into your product prices if you offer “free” shipping.

Calculated Shipping

Calculated shipping (also called real-time shipping) means your website shows the exact shipping cost for each order at checkout. This cost is figured out based on the customer’s address, the items in their cart (weight and dimensions), and your chosen shipping carriers. Your website usually connects to the carrier’s systems to get these rates.

Pros of Calculated Shipping:

  • Accurate Costs: You charge customers exactly what it costs you to ship, so you don’t lose money.
  • Fair for Customers: They pay a fair price based on what they ordered and where they live.
  • Offers Choices: You can show customers different speed options (ground, express) with their associated costs.

Cons of Calculated Shipping:

  • Can Be More Complex: Setting it up requires good e-commerce platform integration.
  • Higher Costs Can Surprise Customers: If shipping is very expensive, customers might abandon their carts.
  • Requires Accurate Data: Your product weights and dimensions must be perfect in your store’s backend.

Calculated shipping is great if you sell a wide variety of products with different weights and sizes, or if you ship to a broad range of locations. Using shipping software like ShipStation (Affiliate Link, $9-229/mo) or Shippo (Affiliate Link, $10-395/mo) can make setting up calculated shipping much easier. These tools integrate with your store and provide real-time rates.

Shipping Zones Explained

Shipping zones are a crucial concept for understanding shipping costs, especially in countries like the United States. Carriers use a system of zones to determine how far a package needs to travel. These zones are not fixed geographical areas on a map, but rather a relative distance from your package’s origin point.

Imagine your store is in New York. A package going to Philadelphia might be in Zone 2. A package going to Chicago might be in Zone 4. And a package going to Los Angeles might be in Zone 8. The higher the zone number, the further the package has to travel from your starting point. And generally, the further it travels, the more it costs to ship.

Each carrier (USPS, UPS, FedEx) has its own zone maps. These maps are based on the first few digits of the zip codes for both the origin and destination. A package’s zone number changes depending on where it starts. So, a Zone 5 shipment from California is a different geographical area than a Zone 5 shipment from Florida.

Knowing your common shipping zones helps you understand why some packages cost more than others. If most of your customers are in Zones 2-4, your average shipping cost will be lower than if many customers are in Zones 7-8. You can use this knowledge to set more accurate shipping rates or to offer special deals for certain zones.

Many online tools and shipping software can automatically determine the shipping zone for a given origin and destination zip code. This takes the guesswork out of it for you. This is one of the key packaging cost factors to consider.

Real-Time Shipping Rates

Real-time shipping rates are exactly what they sound like: shipping costs shown to your customer at the exact moment they are checking out on your website. These rates are live and come directly from the shipping carriers. Your website talks to the carrier’s system to get the most accurate price.

This means the cost reflects all the important factors we talked about. It considers the package’s weight, its dimensions, where it’s going, and the specific service level (like standard ground or express). It’s the most precise way to show shipping costs. Your customers will see options like “UPS Ground: $12.50” or “USPS Priority Mail: $15.75.”

To offer real-time rates, your e-commerce platform needs to have a connection (an “API integration”) with the shipping carriers. Most popular platforms like Shopify, WooCommerce, or BigCommerce offer this feature. You’ll also need to input accurate product weights and dimensions into your store’s product listings. If your product data is wrong, the real-time rates will be wrong too.

Using multi-carrier shipping platforms like Shippo (Affiliate Link, starting from $10/month) or ShipStation (Affiliate Link, starting from $9/month) makes it much easier to access and display real-time rates. These tools connect to many carriers and then connect to your online store. They pull in real-time shipping rates directly from the carriers you use, ensuring your customers always see the most up-to-date pricing. This eliminates guesswork and helps you avoid losing money on shipping.

Free Shipping Cost Calculator

Estimating shipping costs can feel like a puzzle. To help you out, we’ve created a simple free calculator to give you an idea of potential shipping costs. Remember, this calculator provides an ESTIMATE based on common factors and simplified rates. For exact prices, always check directly with your chosen carrier or use specialized shipping software.

How to Use Our Simple Shipping Calculator:

  1. Enter Package Details: Put in the actual weight, length, width, and height of your package. Use inches and pounds.
  2. Enter Zip Codes: Type in the 5-digit zip code where the package is starting (origin) and where it’s going (destination).
  3. Choose Service Level (Estimate): Select a general speed (e.g., Standard, Express). This calculator will use a basic factor, not actual carrier rates.
  4. Click Calculate: The calculator will give you an estimated cost. It will also show you the dimensional weight for your package so you can compare it to your actual weight.

This calculator is designed to help you quickly understand the basics of how to estimate shipping costs for online store orders.

Shipping Cost Estimator (2024)

This calculator provides an *estimate* based on simplified rates and common factors. For exact pricing, consult carrier websites or shipping software.

Enter the longest side as Length, second longest as Width. First 3-5 digits are usually enough for zone estimation.
Enter details and click 'Estimate Shipping Cost'

Disclaimer about the Calculator:

Our calculator provides an example of how to estimate shipping costs for online store orders. It uses simplified rates and a basic zone estimation model. Actual shipping costs from carriers like UPS, FedEx, or USPS will depend on their specific pricing rules, exact zone definitions, fuel surcharges, and other fees. Always use the carrier’s official tools or dedicated shipping software for the most accurate quotes.

Carrier Comparison: Finding the Best Rates (Exact Keyword Match)

Choosing the right shipping carrier is a huge part of managing your costs and keeping customers happy. Each carrier has its own strengths, weaknesses, and pricing structures. Doing a thorough carrier comparison can save your business a lot of money and improve your delivery times. Let’s look at the major players: USPS, UPS, FedEx, and DHL.

1. USPS (United States Postal Service)

USPS is often the go-to for small, lightweight packages, especially if you’re shipping to residential addresses. They offer good rates for packages under 1 pound. Their Priority Mail service is a popular choice, offering relatively fast delivery at a decent price. You can also use their Flat Rate boxes.

  • Best For: Small, lightweight items; residential deliveries; P.O. Boxes; cost-effective for many domestic shipments.
  • Pros: Generally cheapest for smaller parcels; no surcharges for residential delivery; Saturday delivery often standard; includes free pickup from your home or office.
  • Cons: Less consistent tracking sometimes; slower for ground services; less robust international tracking for some services.
  • Popular Services: First-Class Package Service, Priority Mail (including Flat Rate), Media Mail (for books/media).

2. UPS (United Parcel Service)

UPS is known for its reliability and comprehensive tracking. They are a strong option for heavier and larger packages, especially for business-to-business (B2B) shipments. They offer various ground and air services, ensuring speed and efficiency. Their negotiated rates can be very competitive for high-volume shippers.

  • Best For: Heavier packages; reliable business-to-business shipments; international shipping; time-sensitive deliveries.
  • Pros: Excellent tracking and delivery notifications; very reliable; good for large/heavy items; extensive network.
  • Cons: Can be more expensive for small, light packages; residential surcharges apply; weekend delivery often costs extra.
  • Popular Services: UPS Ground, UPS SurePost (partnership with USPS for final mile), UPS 2nd Day Air, UPS Next Day Air.

3. FedEx (Federal Express)

FedEx is a strong competitor to UPS, especially for urgent and express shipments. They also have a very reliable network and excellent tracking. Like UPS, they handle heavier and larger packages well. FedEx Ground is a strong option for non-urgent domestic deliveries, while their Express services are top-tier for speed.

  • Best For: Urgent, time-sensitive deliveries; heavier packages; international shipping; excellent for expedited services.
  • Pros: Very reliable and fast express services; great tracking; good for large/heavy items; strong international presence.
  • Cons: Can be expensive for small, light packages; residential surcharges apply; weekend delivery often costs extra.
  • Popular Services: FedEx Ground, FedEx Home Delivery, FedEx Express Saver, FedEx 2Day, FedEx Standard Overnight.

4. DHL

DHL is a global shipping powerhouse, especially renowned for international shipping. If you frequently send packages outside your country, DHL often provides the best balance of speed, reliability, and price. For domestic shipping in some regions, they also have strong services, though less common in the US for everyday e-commerce than the others.

  • Best For: International shipping; very fast global deliveries; customs expertise.
  • Pros: World-class international service; excellent tracking for global shipments; good for high-value international items.
  • Cons: Can be more expensive for domestic shipping within the US compared to other carriers; fewer drop-off locations in some US areas.
  • Popular Services: DHL Express Worldwide, DHL eCommerce (often partners with local postal services).

Summary Table: Carrier Comparison at a Glance

Feature USPS UPS FedEx DHL
Best For Small/Light, Residential Heavy/Large, B2B, Reliability Express, Heavy/Large, B2B International, Speed Globally
Cost (Small/Light) Usually lowest Higher Higher Higher (US Domestic)
Cost (Heavy/Large) Can be high (above 20 lbs) Competitive, especially with discounts Competitive, especially with discounts Competitive (Intl), Higher (US Dom)
Residential Surcharges No Yes Yes Varies by region, sometimes Yes
Tracking Basic to Good Excellent Excellent Excellent (especially International)
International Good economy options Excellent, but can be pricey Excellent, but can be pricey Best in class, especially for speed
P.O. Boxes Yes No No No

Pro Tip: Don’t just pick one carrier and stick with them. The best strategy is to use multiple carriers. For example, use USPS for your small, light items and UPS or FedEx for your heavier shipments or faster deliveries. Many businesses use a hybrid approach.

This is where multi-carrier shipping platforms like Shippo (Affiliate Link, $10-395/mo) or ShipStation (Affiliate Link, $9-229/mo) become invaluable. These tools allow you to compare rates from all these carriers side-by-side for every single order. This ensures you always get the best deal, helping you better estimate shipping costs for online store orders and maximize your profits. They help you quickly see which carrier is cheapest for each specific package, helping you make smart choices every time.

Tools and Resources to Help You

Running an online store means wearing many hats, and shipping is a big one. Luckily, there are many tools and resources available to make shipping easier and more affordable. Investing in the right tools can save you time, money, and headaches. You’ll find that these solutions pay for themselves quickly.

1. Shipping Software and Multi-Carrier Platforms

These are perhaps the most powerful tools for any online seller. Shipping software connects your online store to various carriers. It automatically imports your orders, helps you compare rates, print labels, and track shipments. This saves you a tremendous amount of manual work.

  • ShipStation (Affiliate Link, $9-229/mo): A very popular platform that integrates with almost all e-commerce stores and major carriers. It allows you to compare rates, automate tasks, and manage all your shipping from one place. ShipStation is excellent for growing businesses.
  • Shippo (Affiliate Link, $10-395/mo): Another fantastic option, Shippo also offers multi-carrier rate comparison and label printing. It’s often praised for its ease of use and competitive rates, especially for small to medium-sized businesses.
  • Other options: EasyPost, Pirate Ship (great for USPS specific rates), Stamps.com.

These platforms often provide you with discounted rates that are lower than what you’d get by walking into a post office or carrier store. They are essential for getting real-time shipping rates and streamlining your process.

2. Label Printing Solutions

Once you’ve picked your carrier and service, you need to print a shipping label. Thermal label printers are a game-changer compared to using a regular inkjet printer. They print fast, don’t need ink, and create professional-looking, durable labels.

  • Rollo Printer (Affiliate Link, around $199): A highly-rated thermal label printer that’s easy to set up and use. It’s compatible with all major shipping software and carriers. This printer saves you time and money on ink and paper.
  • Other options: Dymo LabelWriter, Zebra printers.

A good label printer is an investment that quickly pays for itself in efficiency and savings on consumables.

3. Packaging Supplies

The right packaging protects your products and can influence your shipping costs. Using strong, lightweight boxes and efficient cushioning helps prevent damage and keeps your dimensional weight down. You can find a wide variety of supplies for all your needs.

  • Uline (Affiliate Link): Known for its vast selection of boxes, mailers, bubble wrap, tape, and all sorts of shipping and packing supplies. They offer fast shipping and competitive pricing for bulk orders.
  • PackagingSupplies.com (Affiliate Link): Another excellent source for a full range of packaging materials. They often have good deals and customer service.
  • USPS Free Supplies: Don’t forget USPS offers free Priority Mail and Express Mail boxes and envelopes. You can order them online and have them delivered to you.

Choosing the right packaging is a key packaging cost factor to consider for your online store.

4. Scales and Measuring Tools

Accurate measurements are vital for correct shipping cost estimates. If your weight or dimensions are off, you could end up paying more or having packages returned.

  • Digital Shipping Scale: A good digital scale (ranging from $20-100 on Amazon) is a must-have. It helps you get precise actual weights for your packages. Look for one that can handle the maximum weight of your typical packages.
  • Measuring Tape/Ruler: A sturdy measuring tape or ruler is essential for getting accurate length, width, and height measurements. Some have special “dimensional weight” markings to help.

These tools are fundamental for calculating both actual and dimensional weight calculation correctly. You can find reliable scales and measuring tapes on Amazon. (Affiliate Link).

5. Fulfillment Services

For larger businesses or those looking to scale, fulfillment services can be a huge help. These companies store your products, pick, pack, and ship orders for you. They often have access to deeply discounted shipping rates due to their high volume.

  • ShipBob (Affiliate Link, custom pricing): A leading 3PL (third-party logistics) provider that handles everything from storage to shipping. They have multiple fulfillment centers, allowing you to ship from locations closer to your customers, reducing shipping zones and costs.
  • Other options: Deliverr, Red Stag Fulfillment.

Using a fulfillment service can be a strategic move to lower delivery time estimates and overall shipping costs, especially as your business grows.

Best Practices for Optimizing Shipping Costs

Now that you know how to estimate shipping costs, let’s talk about how to reduce them. Optimizing your shipping strategy is crucial for increasing profits and offering competitive prices. These tips will help you keep more money in your pocket.

1. Negotiate Rates with Carriers

If you ship a lot of packages, you have leverage! Don’t be afraid to reach out to UPS or FedEx directly and ask for discounted rates. Even a small discount can add up to big savings over time. Show them your shipping volume and ask what kind of business rates they can offer. You can often get better deals than standard retail rates.

2. Consolidate Orders

When a customer places multiple items in one order, try to ship them together in a single package. This avoids paying separate base fees for each item. If you have different items going to the same person, group them into one box. This simple action can significantly cut down on your total shipping expenses.

3. Optimize Packaging

This is a big one!

  • Use the Smallest Possible Box: Remember dimensional weight? A smaller box, even if the item weighs the same, can be cheaper. Don’t use a huge box for a tiny item.
  • Lightweight Materials: Choose lightweight but sturdy packaging materials. Every ounce counts!
  • Custom Packaging: For very unique items, custom boxes might be worth it. They fit perfectly, reduce wasted space, and often weigh less than oversized standard boxes.
  • Buy in Bulk: Purchase your boxes, bubble wrap, and tape in larger quantities from suppliers like Uline (Affiliate Link) or PackagingSupplies.com (Affiliate Link). This usually results in lower per-unit costs.

Optimizing your packaging helps you control packaging cost factors and overall shipping spend.

4. Strategically Pass Costs to Customers

You don’t always have to absorb all shipping costs. There are smart ways to share them:

  • Flat Rate Shipping: As discussed, charge a fixed fee that covers most of your average costs.
  • Tiered Shipping: Offer different price points based on order value (e.g., $5 shipping for orders under $50, free shipping for orders over $50).
  • Exact Calculated Shipping: Use real-time rates at checkout so customers pay precisely what it costs. This is often the fairest method.

Be transparent about your shipping costs. Hidden fees are a major reason for abandoned carts.

5. Offer Free Shipping (Strategically)

“Free shipping” is a powerful marketing tool, but it’s never truly free. Someone always pays for it!

  • Build into Product Price: Slightly increase your product prices to cover the average shipping cost.
  • Minimum Order Threshold: Offer free shipping only on orders above a certain amount (e.g., “Free shipping on orders over $75”). This encourages customers to buy more.
  • Specific Products: Offer free shipping on high-margin products where you can easily absorb the cost.

Always calculate if you can truly afford to offer free shipping without hurting your profit margins.

Delivery Time Estimates

Beyond the cost, customers also care a lot about how long it will take for their package to arrive. Clear and accurate delivery time estimates are crucial for customer satisfaction. If you promise a package in 3 days but it takes 7, your customer will be unhappy. Providing realistic expectations helps build trust.

When you display shipping options to your customers, make sure to include the estimated delivery time for each. For example, “Standard Shipping (3-7 business days)” or “Express Shipping (2 business days).” Many shipping platforms like ShipStation (Affiliate Link) or Shippo (Affiliate Link) can help you display these estimates accurately at checkout.

Consider adding a buffer to your estimates, especially during busy times like holidays. It’s better to under-promise and over-deliver than the other way around. Fast and reliable delivery can be a major competitive advantage for your online store.

Frequently Asked Questions (FAQ)

Q1: What is the single most important factor in estimating shipping costs?

A1: The most important factor is often the billable weight, which is the greater of the actual weight or the dimensional weight, combined with the distance (shipping zone). These two aspects usually drive the core cost.

Q2: Can I get exact real-time shipping rates on my website?

A2: Yes, you can! Most e-commerce platforms and shipping software (like ShipStation or Shippo) integrate directly with carriers to pull real-time shipping rates at checkout. You’ll need accurate product weights and dimensions in your store.

Q3: How do I know if I’m being charged for actual weight or dimensional weight?

A3: Carriers charge for the greater of the two. You should calculate both for every package. If your package is very light but bulky, you’re likely paying for dimensional weight. Our free calculator above helps you figure this out.

Q4: Is “free shipping” really free for my business?

A4: No, “free shipping” is never truly free. Your business always pays for it. You either absorb the cost from your profit margins or you build it into the product price. It’s a marketing strategy, not a cost-saving one.

Q5: What’s the best way to do a carrier comparison?

A5: The best way is to use a multi-carrier shipping platform like ShipStation or Shippo. These tools allow you to compare prices from multiple carriers (USPS, UPS, FedEx, DHL) side-by-side for each specific order, ensuring you get the cheapest option every time.

Q6: How do shipping zones explained affect my costs?

A6: Shipping zones are determined by the distance a package travels from your origin to its destination. The higher the zone number, the further the distance, and generally, the higher the shipping cost. Shipping to a closer zone (e.g., Zone 2) will always be cheaper than shipping to a far-away zone (e.g., Zone 8) for the same package.

Q7: What are some good ways to reduce packaging cost factors?

A7: To reduce packaging costs, use the smallest possible box that safely fits your item to avoid dimensional weight surcharges. Choose lightweight but sturdy packaging materials, and buy your supplies in bulk from vendors like Uline (Affiliate Link) or PackagingSupplies.com (Affiliate Link).

Conclusion

Estimating shipping costs for your online store doesn’t have to be a guessing game. By understanding key factors like actual and dimensional weight, shipping zones, and carrier services, you can make informed decisions. Using a free calculator like the one we provided can give you a helpful starting point. Remember to always compare carriers to find the best rates for each shipment.

Leveraging powerful tools like shipping software and dedicated packaging suppliers will also dramatically simplify your shipping process. By applying the tips in this guide, you’ll be well on your way to mastering how to estimate shipping costs for online store orders in 2024. This will lead to happier customers, better profits, and a thriving e-commerce business. Start optimizing your shipping strategy today!